Forward Head Posture Fix Review - 857 Words

Forward Head Posture Fix Review Introduction Do you know that bad posture is a common problem in our current generation? It is also true to state that most activities we carry out during the day involves the use of technology. This can be through the use of a phone, tablet or a computer. It is therefore good to have a forward head body posture. Body posture has effects on our fitness level. We are mostly going to focus on how to fix posture so that it doesn’t affect our fitness level. Bad posture is mostly as a result of weight of the head pulling the rest of your body forward. Unhealthy body posture can cause the following conditions: †¢ Headaches and sinus issues †¢ Fatigue and dizziness †¢ Decrease in strength and stamina †¢ Mental functioning decreases †¢ Heavier physical appearances. A person at times looks shorter We are also going to look at some exercises which improve posture. What is forward head posture fix review? Forward head posture fix is a program which helps in getting rid of the forward head posture. In short it is a program designed to fix posture of human beings. This program was created by Mike WeSterdal, a well known fitness author, sports nutrition expert and also a personal trainer. This program aims at restoring balance to your posture.Additionally; it makes you both physically and mentally sharper. Forward head posture fix program will make you look a little bit taller and younger. Let’s find out how we can achieve all this. What does forward headShow MoreRelatedDescription Of A Golf Club1226 Words   |  5 Pageshave been practicing what you have taught from the previous lesson. The key points were grip, address position, and ball position? Also, ask the student about success and/or troubles they have been experiencing? Safety Precautions at the range to review with student: 1. Never go ahead of anyone that is hitting balls 2. Look around you to make sure no one is around you before swinging the club 3. Only hit one ball at a time Warm-up: Take a few minutes and have the student warm up and stretch beforeRead MoreWhat is Scoliosis? Essay2619 Words   |  11 Pagesno definite known cause. Fortunately, with the passing of time, and development of new technologies doctors are now treating this debilitating condition in numerous ways. We will explore the different technologies caregivers are currently using to fix this malformation using studies and articles written by doctors treating this condition themselves. We will also discuss the dilemmas that doctors face in delivering these new tools and skills to correct a sometimes life-threatening deformity. 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Every day is a new day and every day I face a new hindrances and trials but I won’t stop in believing myself that I can do it. Whatever challenges that I would face within the day will be my motivation to move forward. We should always think positive, everything happened for a reason. The things we experienced now are just a preparation for the future. We should try to treat those negative things as a challenge to make us a better person. November 20, 2010 â€Å"LifeRead MoreScribd Essay14644 Words   |  59 Pagesgroup efforts. Tisha‘s high score in extraversion indicates that in the work setting as a manager, she would tend to encourage team work. She will alsodominate board and other meetings and have a high chance of pushing herproposals and suggestions forward.  Agreeableness This factor is characterized by compassion and cooperation towards others asopposed to antagonism tendencies. Cattell, H.E.P et al. (2007) notes that such individuals are easy to get along with and are more likely toRead Morepreschool Essay46149 Words   |  185 PagesBarbara Tinsley, Arizona State University Preschool Learning Foundations Research Consortium The following research consortium members are recognized for their knowledge and expertise in guiding the development process and for their expert review of the document to be reflective of California’s young learners. Cindy Bernheimer, WestEd Melinda Brookshire, WestEd Caroline Pietrangelo Owens, WestEd Peter Mangione, WestEd Katie Monahan, WestEd Stephen Moore, University of California, Read MoreHealth Safety Issues in Garments Industry of Bangladesh11720 Words   |  47 Pagesdecades, have been the life- line of Bangladeshs economy. At the last count, the sector accounted for nearly 80 per cent of export earnings. Consequently, it provides profits for the currently surging consumer class that drives the economy further forward and jobs for hundreds of thousands of semi-skilled workers, mostly women, who in turn provide livelihood for millions. But most of the garments manufacturers exporters are not concern for ensuring a proper healthy safe environment for their workers

Organ, Eye, And Tissue Donation And Transplantation

â€Å"Organ, eye, and tissue donation and transplantation provide a second chance at life for thousands of people each year. You have the opportunity to be one of the individuals who make these miracles happen† (Transplantation). But, what about the fine print? We are accustom to hearing tv ads and marketing analysts expose organ donation on it’s postitivity, yet we rarely hear the cons. Are we not subjected to hear the truth, in its totality. Or, should we succumb to the thought of the good deed we wish to fulfill when we are dead and gone? Let’s be honest, transplantation of human body parts is quite expensive. Therefore, many individuals who donate often think of the person who can’t afford and offer to give help, when they no longer need it. But, is it poor Sally or rich Jessica, who get’s the first dibs on the heart transplant? That remains the question. Have you ever thought about becoming an organ donor? If so, the process is quite simple. You might find yourself renewing your license and checking a small box which would stamp a red heart on your license, so everyone knows that you’re a donor. But, something so serious as organ donation shouldn’t be that simple. In fact, it should be a process where someone explains all the risk as well as the positives in making their final decision. Here, you have three methods of becoming an organ donor, you can mail in enrollment forms, register online, and as stated prior check a box to display approval on your license at theShow MoreRelatedInformative Speech Organ Donation and Transplant Essay1042 Words   |  5 Pageshours someone dies waiting for an organ transplant. 18 people will die each day waiting for an organ. One organ donor can save up to 8 lives. . THE NEED IS REAL In Jan 2006 I began to lose my eyesight. A year later I became a candidate for cornea tissue transplant. I am a cornea tissue transplant recipient. As a result I felt is necessary to inform you about the history and facts on organ donation and transplantation. C. Audience Adaptation – Organ transplantation represents a unique partnershipRead MoreEssay on Outline for Organ Donation Speech1009 Words   |  5 PagesName: ashley singer Speech Type: Persuasive Organ Donation Organization Type: Comparative Advantages Pattern Attention Getter Type: Story, Quotation, or Poem Conclusion Type: Summary Goal/Purpose persuade my audience to give the gift of life and become organ donors. Introduction I. I have always decided i wanted to dedicate my organs to others once i have oassed but it was not until January of this year i learned the true value behind organ donation. II. Last January my brother was pronouncedRead MoreOrgan Donation Research Paper1018 Words   |  5 PagesWanted Dead or Alive: Organ Donor   Ã‚  Ã‚  Organ donation is something people don’t know enough about; therefore, they chose not to donate. The mistrust of the medical profession has dissuaded, and led, many people to the conclusion that organ donation dead or alive is not for them, but are they right? Is the media and/ or other outlets robbing innocent people of a second chance at life? Do you know what it means to be an organ donor? What it truly means to give someone a part of you? Most people don’tRead MoreImportance Of Organ Donation Essay1660 Words   |  7 PagesThe Importance of Organ Donation While researching about organ donation, many articles brought forth the fact of how important organ donation is. This topic, however, is a big controversy among many people, especially families. Several articles, magazines, and previous research articles all share what organ donation really is and why it is important. By being a donor, you can save many lives in the end. My goal for this paper is to bring forth the importance of organ donation. Reasons to why itRead MoreSecond Chance: Donor Donation Essay790 Words   |  4 Pages Organ donation has been a part of this world since the beginning of time, many tales have been told that body parts were taken from one person or animal and was put into another body (Organ Tissue Transplants). The first half of the twentieth century, doctors placed animal organs into human beings (Organ and Tissue Transplants). It wasn’t until doctors in Russia by the name of Dr. U. Voronoy, in the year of 1936, performed the first human-to-human kidney transplant (Organ Tissue Trans)Read MorePersuasive Speech On Organ Donation1150 Words   |  5 Pagesshortage of donated organs.† (Brazier) Due to the shortage of organs, this causes many people to go to extreme measures to save a loved one. Maybe even to the point of doing something illegal. The more we help promote and contribute to organ donation, the more lives we can save. 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Processed Foods and Its Link to the Increasing Obesity Epidemic Free Essays

Processed Foods and its Link to the Increasing Obesity Epidemic Savannah Eisert English 214-54 Melanie Wise 15 April 2013 Eisert 1 Processed Foods and its Link to the Increasing Obesity Epidemic Lunchables, Twinkies, potato chips, chocolate chip cookies, or even a trip to McDonald’s after school are just few of the memorable foods as a child that always seemed so exciting and delicious. As a child, I wondered why these scrumptious foods were always just a treat, but never an every day meal on my diet that I could enjoy. But what I did not know was the dirty truth behind these foods: what they are really made out of. We will write a custom essay sample on Processed Foods and Its Link to the Increasing Obesity Epidemic or any similar topic only for you Order Now Behind food corporation doors lies the truth about processed foods, what they are really made out of, and why these corporations keep producing these foods. Through the years, scientists have found different ways to transform this corn so it becomes more useful and cheaper to produce. As the corporations became more and more money hungry, the less they cared about the health of Americans and more about how much processed foods they could sell. Ultimately, this leads to the most increasing health issue America has been facing over the years, and to this day: obesity. According to HBO’s â€Å"The Weight of the Nation: Confronting America’s Obesity Epidemic,† over one-third of American adults (roughly about 36%) are obese, and about 12. 5 million children and adolescents (ages 2-19), or 17%, are obese. Over the years, as processed food production increased, so did obesity because of money hungry food corporations increasing this productivity and government doing nothing to help stop the unhealthy lifestyles processed food has created. Background Information on Processed Food Before figuring out why processed foods are a main factor to obesity, one must know what processed foods are and why they are bad. So what exactly are processed foods made out of? Michael Pollan goes into deep research about what these processed foods are made out of within his nonfiction book, The Omnivore’s Dilemma. According to Michael Pollan, an average American consumes about one ton of corn per year, but not before being heavily processed by a processing plant, and then reassembled as soft drinks, breakfast cereals, or snacks (85). As Eisert 2 science progressively grew, so did the certain ingredients within processed foods. For example, high-fructose corn syrup is used in a majority of foods because it tastes exactly as sweet as sucrose. Pollan’s research states that high-fructose corn syrup today â€Å"is the most valuable food product refined from corn, accounting for 530 million bushels every year† (89). Because high-fructose corn syrup is easy to use and cheap to get, most food corporations use it to create the perfect masterpiece. For example, Pollan talks about how that the third age of processed foods â€Å"push[es] aside butter to make shelf space for margarine, replace fruit juice with juice drinks and then entirely juice-free drinks like Tang, cheese with Cheez Whiz, and whipped cream with Cool Whip† (91). With the help of high-fructose corn syrup, food alternatives can easily be made for the same satisfaction. Because of these processed foods, obesity begins to increase. But how exactly does processed food cause obesity? Michael Pollan investigates the truth behind food science and it’s ways to get people to eat more. Pollan states, â€Å"The power of food science lies in its ability to break foods down into their nutrient parts and then reassemble them in specific ways that, in effect, push our evolutionary buttons, fooling the omnivore’s inherited food selection system† (107). Since an average adult can eat only about fifteen hundred pounds of food a year, food corporations are trying to find ways to â€Å"get people to spend more money for the same three-quarters of tof a ton of food, or entice them to actually eat more than that† (Pollan 95). So if a person eats more than normal, his or her weight will increase as they are intaking more of these processed foods that entices people to eat more. But what specifically triggers a person’s body to eat more than they naturally should? Food systems in a person can â€Å"cheat by exaggerating their energy density, tricking a sensory apparatus that evolved to deal with markedly less dense whole foods† (Pollan 107). So by increasing this energy density in processed foods, obesity problems seen within America continue to rise. Eisert 3 The Increase in Processed Food and Obesity Over the Years The beginning of processed food did not recently happen, but has been around since the mid-1800’s. In Michael Pollan’s Omnivore’s Dilemma, he explains the journey of how corn developed to what it is today. In 1866, â€Å"corn syrup . . . ecame the first cheap domestic substitute for cane sugar† (Pollan 88). Then as corn refining started to be perfected, high-fructose corn syrup became quite popular. Pollan states that high-fructose corn syrup â€Å"is the most valuable food product refined from corn, accounting for 530 million bushels every year† (89). Once these different food processes w ere discovered, processed foods began making their way into the country. At first, the point of having processed food was to free â€Å"people from nature’s cycles of abundance and scarcity,† so to have food preserved longer (Pollan 91). But as time went on, the goal changed from â€Å"liberating food from nature† (Pollan 91) to â€Å"improve[ing] on nature† (Pollan 91). Since processed foods began to be so easy to make with the help of high-fructose corn syrup, the cost to make it was relatively cheap compared to the natural farmers. Pollans statistics show that â€Å"a dollar spent on a whole food such as eggs, $0. 40 finds its way back to the farmer . . . by comparison, George Naylor will see only $0. 04 of every dollar spent on corn sweeteners† (95). So ultimately, the increase in processed foods have to do with its easy and cheap ingredients. Based on Michael Pollan’s studies, he found out that many of the reasons why obesity has increased so much is due to the increased use of high-fructose corn syrup in the foods people eat. Pollan begins by saying that â€Å"corn accounts for most of the surplus calories we’re growing and most of the surplus calories we’re eating† (103). With today’s advanced technology, the country has gone from being able to process corn into two different things, to now creating over hundreds of things with the help of a processor and corn. Pollan’s statistics show that â€Å"since 1985, an American’s annual consumption of high-fructose corn syrup has gone from Eisert 4 forty-five pounds to sixty-six pounds† (104). On top of the high-fructose corn syrup people intake, the other sugars also must be accounted for. Therefore, this excessive amount of sugars in processed food is the main cause to the increase of obesity in America. Who is to Blame? Behind all the corn, the processing, and the food that results, is the man in charge: food corporations. Because of food corporations greed for money, processed foods have escalated out of control, causing a serious health epidemic: obesity. Michael Pollan, also author of The Omnivore’s Dilemma, wrote an article for the New York Times called â€Å"Unhappy Meals. † Pollan makes a very convincing point at the beginning of the article that gives a serious blame to the people who created and have been continuing the making of processed foods: These novel products of food science often come in packages festooned with health claims, which brings me to a related rule of thumb: if you’re concerned about your health, you should probably avoid food products that make health claims. Why? Because a health claim on a food product is a good indication that it’s not really food, and food is what you want to eat (1). His claim is very much true because these food corporations try to trick the customers into thinking food products are okay to eat, when in reality, they are terrible for a person’s health in the long run. Food corporations have come to a point where they are more interested in how well their company is doing rather than the country’s health. So ultimately, the rise in obesity is because of these food productions little interest to care about the health of the country. In Michael Pollan’s The Omnivore’s Dilemma, he proves that food corporations are only interested in the money rather than the well-being of the country. He says that a â€Å"cheaper agricultural commodities [are] driving food companies to figure out new and ever more elaborate ways to add value and so induce us to buy more† (Pollan 96). So if these companies are driven by the Eisert 5 cheap food productions, they will make sure sales to the people of the country increase, therefore increasing the obesity epidemic. Why blame these food corporations for the obesity epidemic? Aren’t they just trying to help the economy by selling the food they produce? Yes, this is very true, but that does not mean these corporations have the right to sell the country unhealthy, life threatening foods. According to Michael Pollan’s research in The Omnivore’s Dilemma, American’s high-fructose corn syrup intake has gone up from forty-five pounds to sixty-six pounds (104). Basically, Pollan states that Americans are â€Å"eating and drinking all that high-fructose corn syrup on top of the sugars we were already consuming† (104). Just because big corporations, like Coca-Cola and Pepsi figured out high-fructose corn syrup was a few cents cheaper than sugar, they completely switched from sugar to high-fructose corn syrup because â€Å"consumers didn’t seem to notice the substitution† (104). Pollan’s research shows that soda is most of the sixty-six pounds of high-fructose corn syrup that American consume, and by using the ingredient that causes obesity into one of the most popular drink is just cruel because food corporations target that area of consumption. So it is quite obvious the corporations do not care about the rise in obesity because they keep using high-fructose corn syrup in most of the foods consumed by Americans. In another study, George A Bray from The American Journal of Clinical Nutrition makes interesting connections in his article â€Å"Consumption of High-Fructose Corn Syrup in Beverages May Play a Role in the Epidemic of Obesity† between the rise in obesity and the rising intake of high-fructose corn syrup in America. His studies show that â€Å"the consumption of HFCS increased 1000% between 1970 and 1990, far exceeding the changes in intake of any other food or food group† (Bray 537). With the rise in consumption of high-fructose corn syrup, the increase of obesity in America connects with these statistics. Bray also concludes that Eisert 6 â€Å"collective data suggest[s] that overconsumption of beverages sweetened with HFCS, [or high-fructose corn syrup,] and containing 50% free fructose and the increased intake of total fructose may play a role in the epidemic of obesity† (542). Bray’s statistics support Pollan’s beverage assumptions because it goes to show that food corporations are willing to increase high-fructose corn syrup even if the epidemic of obesity increases with its increase in production. Resolution As more people become aware of the obesity epidemic in America, they wish to change their lifestyles in order to be healthy again. Even though these people know what is going on, they still do not change their lifestyles. But they have good reasons, according to Michael Pollan’s reasonings in The Omnivore’s Dilemma. Pollan explains how the food corporations have â€Å"push[ed] our evolutionary buttons, fooling the omnivore’s inherited food selection system â€Å" (107). Even though humans are not meant to eat these foods, the sensory apparatus in within humans have evolved to always crave these processed foods. It has even gotten to a point where â€Å"people with limited money to spend on food would spend it on the cheapest calories they can find† (Pollan 108). These are perfect examples to why the processed food lifestyle continues, and why the epidemic of obesity continues to increase. So the real question is how does America resolve the epidemic of obesity? Yes, food corporations are to blame, but they will keep producing processed foods to help their economic success. So as a country, alternatives and powerful influences must be introduced in order to decrease obesity. Michael Pollan’s article â€Å"Unhappy Meals† in The New York Times, has lots of certain advice to steer away from the tricks of processed foods and have America move into a healthier lifestyle. He suggests that processed foods imply they are based around important nutrients to help support human health, when in reality it gives the opposite effects to the body. Eisert 7 Pollan does in fact state that the healthy lifestyle is â€Å"harder to do in practice, given the food environment we now inhabit and the loss of sharp cultural tools to guide us through it† (11), but he gives readers simple ways to start a healthy lifestyle. Some of the most simple advice includes â€Å"eat[ing] according to the rules of a traditional food culture† (Pollan 12). By eating natural foods that are locally grown and produced, one will know how it is being made and by whom, so there are no mysteries or health questions within these foods. Lastly, â€Å"avoid food products containing ingredients that are a) unfamiliar, b) unpronounceable c) more than five in number — or that contain high-fructose corn syrup† (Pollan 11). Just by following these two simple steps, a person can make their health that much better by doing the little things to help themselves. Yes, there are other alternatives, but they become confusing and technical. If a person is simply aware of what is being put into their body, then a healthy lifestyle can be achieved. Even though people are personally trying to become healthier, what about the people that are not? They need influential and powerful support in order to avoid the obesity epidemic. The government would be the perfect influence to helping change the obesity epidemic. But in Michael Pollan’s book, The Omnivore’s Dilemma, the government does little to help even though they are aware of the issue: While the surgeon general is raising alarms over the epidemic of obesity, the president is signing farm bills designed to keep the river of cheap corn flowing, guaranteeing that the cheapest calories in the supermarket will continue to be the unhealthiest (108). So if the government won’t even help, who will? That is where the people come in. Becoming aware of the problem and knowing what a person is putting into their bodies will be the only way to end the increase in the production of processed food, and to furthermore decrease obesity. In conclusion, as processed food production increased, so did obesity because of money hungry food corporations increasing this productivity and government doing nothing to Eisert 8 help stop the unhealthy lifestyles processed food has created. Through the statistics found in the research it shows how the increases simultaneously occurred at the same time, therefore processed food is a major factor to an increase in obesity. Work Cited Bray , George A, Samara Joy Nielsen, and Barry M Popkin. â€Å"Consumption of high-fructose corn syrup in beverages may play a role in the epidemic of obesity. † 2004 American Society for Clinical Nutrition. 79. 4 (2003): 537-543. Web. 11 Mar. 2013.. Ebbeling, Cara, Dorota B Pawlak, and David S Ludwig. â€Å"Childhood obesity: public-health crisis, common sense cure. † Lancet. 360. 331 (2002): 473–482. Web. 11 Mar. 2013. . Pollan, Michael. Omnivore’s Dilemma. New York City: A Penguin Book, 2006. Print. Pollan, Michael. â€Å"Unhappy Meal. † New York Times. 28 01 2007: 1-12. Web. 19 Apr. 2013. . Research Paper Feedback In reading your research paper, I have considered the following features of the document. Any areas that need work are highlighted oIntroducti on – grabs the readers’ attention; introduces the topic; contains a clear, strong thesis oContent – covers the topic fully; supports assertions with information from reliable sources; includes a reference page Organization – is logically organized; ideas are grouped and sequenced to aide the readers’ understanding oParagraph Development— ¶s contain specific examples/evidence (in the form of quotes and paraphrases) and explanations oTopic Sentences—introduce the subject of each paragraph; create idea bridges that link  ¶s to each other and/or thesis oTransitions—logical connections between ideas are clear smooth oSentence Fluency—sentences are fluent and varied in construction and length (not choppy); quotes are smoothly incorporated oMLA Format—sources are cited; both inline citations and reference page citations conform to MLA style Proofreading—free of usage, punctuation, and grammatical errors. Here are the grades and what they mean: oAn â€Å"A† paper excels in all the areas listed above. The paper covers the topic fully and answers the readers’ questions. The paper uses evidence from multiple, credible sources to back up claims. Sources are cited according to MLA style guidelines. The writing is clearly organized, excellently developed, fluent, and nearly error free. oA â€Å"B† paper does a good job in all the areas above. The paper offers a thoughtful, complete response to the prompt. It is clearly organized and well developed. The sentences are consistently readable and fluent with few usage errors. Areas that need work are highlighted above. oA â€Å"C† paper is a competent response to the prompt, but may have weaknesses in one or more of the areas listed above. The weaknesses interfere with the successful communication of the writer’s ideas. Areas that need work are highlighted above. oA paper earns an â€Å"NP† if it does not answer the prompt and/or is seriously weak in one or more of the areas listed above. The paper’s weaknesses make it very difficult to read and/or understand. Areas that need work are highlighted above. Comments and Grade: How to cite Processed Foods and Its Link to the Increasing Obesity Epidemic, Essays

Spotify - Company Presentation free essay sample

Ninth peer-to-peer technology. To use the service, users must download a program compatible with Windows and Mac SO X. Its business model is to aggregate content from rights holders, distribute it to consumers through a technical platform, and generate revenue through users who choose either a free ad-funded service or a subscription service. The goal of Spottily is to help people listen to whatever music they want, whenever they want, wherever they want. Spottily creates value in its service, which give users convenience and simplicity.Consumer save time with Spottily and have 24-hour access anywhere. In addition, users can interact with other users who share similar music tastes. The company is relatively new on the market, it Nas founded 2006 by the Swedish entrepreneurs Daniel Eek and Martin Lorenz and launched for public access in October 2008. From that point, Spottily has expanded from a Swedish market to a market covering several European countries. It now has its eyes on the global market.There are four different versions of the music service called Free, Open, Premium and Unlimited. Spottily Free (invite only) is as the name implies for free, but comes with commercials in between songs. Spottily Open IS free as well, but there is a limitation of twenty hours per month. To get access to Spottily Premium, users need to pay a monthly subscription fee of 99 SEEK, and will gain privileges such as ad free music, offline access, a mobile application and invitations for friends to use Spottily Free.The fourth and newest addition to the Spottily platform is the Unlimited (49 SEEK) option, this allows users to listen to music online, without the ads, but not music offline or on a cell phone. REVENUE MODEL Spottily uses two different revenue models. The most popular version of Spottily is the d-based free version, which is used by over 95% of users. In this version, streamed music is interrupted by 30 second ads at regular intervals. The other revenue model used by Spottily is one based on subscriptions and where the customers do not have to listen to advertisements between the songs.For this version of Spottily, called Spottily Premium/Unlimited, the customers have to pay SEEK 99/49 or about $13/6 per month. In mid March 2010 Spottily was estimated to have approximately seven million users and about 320,000 of these are paying for Spottily Premium. The number of Premium users in January the same year was reported as 250,000 users. According to Spottily UK marketing director Paul Brown, 20000 users are subscribing to the Premium service every week. The increase in premium users can be attributed to several factors. One possible reason could be 1 http://www. Known. Net/news/software/09/05/02/spottily-review-the-tunes-killer 3 that users who previously used the free versions has grown tired of the increased length of advertisement and have therefore switched to the Premium or Unlimited erosion. As well, the Premium version is now offering more advantages than Just the or Apple phone as well as Android phones. , allowing Spottily Premium users to listen to their Spottily playbills on the go. They are also able to download playbills to their phones and computers and listen to them even without an internet connection.For users with high bandwidth, there is also the option of an increased bit rate, which means that the audio quality is increased to near CD quality. Since Spottily is a very pun company as well as a private company, it is hard to obtain recent financial information. The annual report for 2008 reported a loss for Spottily of USED 4. 4 million. However, Spottily was launched for public access in October 2008 which that the financial information for this year does not give us much information about their current financial situation.The largest costs for a new IT company such as Spottily are development costs. Since Spottily is a private company, there are no publicly released figures on these costs but based on Specifys large losses in 2008 and the fact that the company has been forced to ask their investors for over 50 million dollars, it can be assumed that the initial development costs are several million dollars. However he development costs will most likely be much lower for the coming years since these costs are always largest in the start up stages of a company.Marketing and sales, for Spottily, is partly about making potential customers aware of the service, activities, for the company, aim at online service to customers through support fo rums, FAQ and email response management. Through its blob, they have direct interaction with its users where they let the users speak their mind and sometimes also partake in competitions. The blob is a unique way for Spottily to get closer to their customers and enhance its brand, by allowing customers to interact with Spottily like a friend.Although Spottily is directly linked to the big record labels, who recently eave earned a lot of bad will, they manage to monotone on their friend image and Nor in opposition to the record labels. Supporting activities Corporate infrastructure refers to Spottily activities such as finance, legal and quality management Just like any other firm. Human Resource Management is a small part of Spottily, which only has 90 employees, each one with a certain technical knowledge and competence. An example of Spottily unique approach is their way of hiring.Just recently, Spottily held a programming challenge to attract potential employees, a competition that rendered hundreds of applicants ND a lot of media attention from newspapers and blobs. Technology development is ITIL to Spottily in the highly competitive online music industry, where it is important to constantly provide the users with new updated services and functions. Here, Spottily utilizes its blob to get feedback and user interaction on its developments and possible new features.Operations, for Spottily, is the platform that allows the users to listen to the music that the company distributes. This is where the digital transformation process takes place, and thus it is also a somewhat critical activity. Overall, Spottily has realized that if it is going to be able to compete in a web 2. 0 (or possibly 3. 0) world they have to 5 adapt to its changing and dynamic environment. They constantly try to improve their service, by interacting with the community theyve built up.Instead of selling a service directly to their customers, they first ask them: Is this something you would like? If not, we will not produce it FIVE FORCES Competitors Spottily has many competitors, such as Greenshank, Last. FM, and Dozer. All of the mentioned companies offer online services where users can listen to music for free. Some have, as Spottily has, a version where customers pay to skip any commercials. However, some rival companies are illegal Greenshank stated that they do not indemnity their users for any unlicensed material uploaded.Despite the fast paced changes of the internet, these competitors impose a small threat on Spottily. Unless rivals can find new revolutionary ways to offer customers legal music, the threat is not overwhelming. As such, Spottily should focus on attracting those customers who still are not using any of these legal services. Substitutes There are also many substitutes that compete for the same customers. A major substitute to Spottily is Apples well established music service tunes where customers can buy and download music to a computer, pod or phone.Other important substitutes are internet. Overall, the threat of buying CDC in store is not that big as people commonly choose to illegally download in a modern age. This is something Spottily tries to address by making its services easier to access and by continuously expanding its library. Spottily tries to position itself differently from its competitors by giving users the option to have their legal service for free or not and whether users want to pay or having the opportunity to use it offline or on an phone.Spottily puts a lot of focus on its networking effect to find new users and to try to keep them loyal to the company. An example of this is when Spottily published various famous celebrities playbills for users to check out. New Entrants Spottily is very sensitive to new services offering customers a better means of accessing music since switching costs are low for customers. Rather, inconvenience is a bigger factor in that customers would have to redo their playbills still manageable, nonetheless.However, the cost of entrance s very high so the number of new competitors is not very great. By developing Spottily and offering more variation and different services Spottily can differentiate themselves and in that way create a stronger bond between the custome rs and the company. Suppliers Spottily has contracts with many record labels, four of them are among the biggest record labels in the world Universal, MI, Warner and Sony BMW. The suppliers have great power over Spottily with the ability to breakaway at any time if they feel that the service is not bringing in enough revenue.This is one of the biggest threats, since Spottily is dependent on the record abeles. If Spottily improves its brand image and continues to grow as they have since the start, they might have a bigger impact on the record labels, which could result in a power shift and increased bargaining power (for Spottily). Customers The customers of Spottily consist of three groups; Free, Premium/Unlimited, and advertisement users advertisement users being customers that pay to have their commercials mixed in with the free users playbills.By creating software that is easy to use, quick and hassle free, in combination with giving different options of using the service and instant development, S pottily gives consumers an alternative to the illegal market. Spottily has also realized that in order to reach out to the younger crowd, they have to provide different options for different segments and subbasements. Spottily strategy for attracting customers vary a bit depending on the type of customer.Free users are attracted extensively through social networking and word of mouth, everyone can connect their playbills to their Backbone, Twitter, Youth, and Flicker accounts, and Premium users can also send invites to friends. The company also hopes to convince customers to upgrade to Premium accounts by mentioning this possibility during commercial breaks. However, taking into account their strategy to attract customers, one might assume that the majority of people reached are of a younger age, socially active, and frequent users of computers and the internet.To reach out to the older demographic, the one that doesnt use Internet and online social networking frequently, Spottily has unveiled a new collaboration with the Swedish company Tell that may, on the other hand, have a chance to draw the attention of an older pendent on maintaining a large user base in order to attract advertisers, if so me small change in service cause the number of free user to dwindle it could have major effects on their sources of income.Therefore, these sensitive user and customers could be considered to have medium to high bargaining power. Peer-to-peer technology is a way of networking computers over the internet so they can exchange files directly. In relation to Spottily, users can share music among each other through the program and there are even possibilities to import songs from either tunes or directly from local files. The peer-to-peer technology is a fast and free way to get access of music in a very short time.Although at the same time, there are illegal users of pop technology. Spottily can cannibalize on the sales that the music labels are losing to the advancement of the Internet. By allowing users to legally listen to music via streaming it on demand probably the most attractive feature of the program and one way to strategically attract users. With international intellectual property laws tightening up, Spottily is an easy alternative; it also offers seers another option to other indirect competitors like tunes.One of the biggest changes for the music industry during the 20th century were the rise of recorded sound and the radio, which lead to a change in power from the sheet music publishers to the record indus try. Similar changes are taking place today En falling revenues have led to the demise of many music retailers, and musicians are more dependent on music promoters. In the last decade, a remarkable growth in digitally distributed music has been witnessed. During 2009, more than a quarter of the music recording industry revenues came from digital distribution according to the International Federation of the Phonographic Industry.Of course, there has also been a massive growth of illegally downloaded music, but it has been difficult to prove the correlation between this development and the falling sales of music albums and revenues of record labels. Furthermore, recent increases in consumer spending on music related hardware and software have provided many technology companies with a promising new income-stream. The field in which Spottily is engaging in is a very dynamic one. With a revolutionary business model, what Spottily essentially is trying to do, is to sell a service which people are now getting for free.